We use qualitative methods whenever it is important to take a look “behind the scenes”, i.e. to generate consumer insights. The aim is to analyse motives, needs and individual decision processes in depth.

Qualitative fieldwork in Germany is moderated by a comperis employee with extensive experience and understanding of B2C as well as B2B target groups. Fieldwork in other countries is conducted in cooperation with specialised partner agencies. Depending on the task at hand and accessibility of target groups, we also use qualitative methods online.

Qualitative methods provide valuable insights, especially in the areas consumer insights, product and package testing as well as in the context of selected comperis toolbox solutions.